Elements

Twelve things we do. Dark tiles are where most projects start; hover any tile for what is inside.

The twelve services

  1. 1StrategyPositioning, audience research and the one sentence everything else answers to.
  2. 2BrandingMark, type, colour and the guide that keeps them straight for a decade.
  3. 3NamingLong list, legal checks and three names you can say out loud.
  4. 4IdentityThe visual system: logo, grid, imagery and motion rules.
  5. 5UX designFlows, wireframes and testing with the people who will use it.
  6. 6Web designSites designed in the browser, from first sketch to launch.
  7. 7DevelopmentFront end and CMS builds your own team can run.
  8. 8AppsiOS and Android products, designed and shipped in sprints.
  9. 9SearchStructure, speed and copy that search engines can read.
  10. 10SocialTemplates and a posting rhythm that fits the brand.
  11. 11ContentPhotography, film and the words around them.
  12. 12MotionLogo stings, interface motion and launch films.

Common compounds

Elements rarely ship alone. These three mixes cover eight projects out of ten; the rest are variations on them.

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