(01) What is included
Positioning, audience, the one sentence
Shortlist, checks, the final three
Logo, monogram, favicon, motion sting
Licensed type, palette, accessibility check
40-page guide and a live web version
Stationery, social, signage, templates
Interviews, audit, the brief we both sign.
Strategy and three name routes.
One identity, tested on real things.
Guide, files, launch kit, training.
We tell you in week two, after the audit. About one client in four keeps their name; the budget for naming then moves to the launch kit.
Three routes at the Define checkpoint, each shown on real things — a sign, a box, a phone screen. Then one route, refined until it is right.
One decision-maker at every checkpoint and whoever writes and designs for you day to day. Four checkpoints, about two hours each.
Three months of support are included: questions answered within a day, and a check-in call when the first real things have been printed.
