MORROW
Light Book a naming sprint

We build brands people remember the name of.

Now showing
01 / 37 brands launched

Next: Tern · Riso Club · Atelier Nove · Geisel Every name on this board was shortlisted by us
Arched doorway in a terracotta wall painted bright orange

(1) Agency

Strategist presenting a wall of sticky notes to her team

A brand is a promise with a name on it. We help you choose the promise first, then the name, then everything the name has to carry.

  • 37brands launched from a blank page
  • 112names shortlisted in 2025
  • 9trademark checks per final name

(2) Building blocks

Four blocks. Most brands skip two.

(3) Rebrands

Drag the line.

All rebrands (14)
Before: a peeling metal shop shutter After: the repainted white shopfront of Loja Nove
Loja Nove — shopfront2019 → 2024
Before: a cluttered desk of mismatched stationery After: black Tern Office stationery boxes
Tern Office — stationery2016 → 2025

(4) Method

Every brand gets a setting, not a mood board.

Example: Halden Skincare, agreed in the first workshop.

Classic
Modern 68
Serious
Playful 30
Quiet
Loud 22
Local
Global 55

Try your name

Set in our house display face HALDEN
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