Four building blocks
The one sentence the rest of the work answers to.
- Stakeholder interviews and a competitor audit
- Positioning statement and audience map
- Brand architecture for products and sub-brands
- A signed brief both sides can quote
A name you can say, spell, own and grow into.
- A long list of 200 routes, cut to ten
- Trademark and domain pre-checks
- Pronunciation tests in three markets
- Three final names, each with its story
A system that still works when we are no longer in the room.
- Logo, monogram and favicon set
- Type pairing with the licences sorted
- A palette checked for contrast
- 40-page guide and a live web version
How the brand sounds when nobody from the brand is in the room.
- Tone of voice guide with 60 real examples
- Words we use, and words we never use
- Templates for the ten messages you send most
- A one-day workshop with whoever writes for you
